If you’re ready to master social media for your race team…
Social media is simply the best way to build a fan base today. However, it can be tough to know what to say, when to say it, which social media…
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Tips for Restarting Your Social Media
If you’ve struggled with staying focused on posting to social media for your race team, check out the tips in this video.
See MoreWill Sponsors be Fleeing From Social Media?
I was recently asked with all the things going on in social media right now, is it going to effect sponsors, and sponsorship? Will sponsors be fleeing from social media…
See MoreHow To Avoid Making This Mistake On Social Media
Mistakes Were Made Here Have you ever been scrolling Facebook and see a post with someone asking for something? Whether it be followers, sponsorship, or even a ride to the…
See MoreSponsorship Insight from Joe Gibbs Of Joe Gibbs Racing
I was previously given the chance to speak with Joe Gibbs from Joe Gibbs racing, and former Head Coach for the Washington Football Team. Of course I got his take…
See MoreWhat Is The Best Time To Seek Out Sponsorship?
Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer…
See MoreInterview With Entrepreneur Kate Dillon
My brother Jimmy and I have been busy planning a trade show called the CARS Racing Show. This week we put aside some time to sit down and give our…
See MorePursue Smaller Sponsors or a big Wow Sponsor?
I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for…
See MoreAdvice on Sponsorship with Jim Bernheisel
Jim understands the need for sponsorship as well as being the sponsor. Here he gives advice for what he looked for before offering sponsorship. What He Look For First, Jim…
See More3 Steps to Start Promoting Your Race Team on Social Media
The single most common question I hear from racers is, “how do I get started with marketing and promoting my race team so I can get sponsors?” In this post,…
See MoreWhat EXACTLY Does A Sponsor Want?
“What exactly do you do for sponsors? What exactly does a sponsor want? These are questions from two different sides, racers and sponsors, and we are going to dig deep…
See MorePromoting Racing in the Age of Cancel Culture
We live in an extraordinary time. 2020 hasn’t been a kind year. Many of us involved in grassroots racing are used to being pretty much ignored by anyone outside of…
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