Social media is simply the best way to build a fan base today. However, it can be tough to know what to say, when to say it, which social media platforms to use—it can all be overwhelming. In this post, I’m taking a look at Megan Meyer’s Driven by Social online training program. Megan Meyer and Social Media I met […]
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Hey there racers, I have a question for you. Have you been struggling with staying consistent in posting to your social media, your website, and making videos? If so, you’re not alone! I am going to give you some tips on restarting. It doesn’t just happen with racers, it happens with all of us. I want to give you some […]
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I was recently asked with all the things going on in social media right now, is it going to affect sponsors, and sponsorship? Will sponsors be fleeing from social media for new platforms? My Viewpoint As A Sponsor I don’t think that there’s going to be an effect. There are a lot of new social media platforms coming out in […]
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It is always good to go into any situation with a plan. Sponsorship is a big deal, and there are some questions you need to ask yourself before contacting your potential sponsor. Why It Matters Sometimes in life we know what we want and just go for it. However, when it is as important as sponsorship, it is always good […]
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Mistakes Were Made Here Have you ever been scrolling Facebook and see a post with someone asking for something? Whether it be followers, sponsorship, or even a ride to the store? Most would look at that post and say no way, I have nothing to gain from that. After seeing this mistake several times from people with all kinds of […]
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I recently noticed a lot of racers using the line “sponsorship is tax deductible” in their proposals. So I wanted to quickly address what that means, and why you shouldn’t use this as a selling point. The Truth This line makes it seem like “hey free money for everyone!”. However, that is not what that means. Sponsorship is tax deductible, […]
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I was previously given the chance to speak with Joe Gibbs from Joe Gibbs racing, and former Head Coach for the Washington Football Team. Of course I got his take on sponsorship. How Did I Get This Opportunity? I ship with FedEx in my main business, which sells race car parts. FedEx sponsors Denny Hamlin. Normally Denny would be out […]
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For Entrepreneurs For Racers Marketing
Building an audience is such a big part of promotion, otherwise who are we promoting to? For Starters I recently had a conversation with a racer and they mentioned that they were going to use last years proposal. He had mentioned that nothing is different, so he can just change the date. That was a red flag for me, because […]
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Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer actually asked at a perfect time, because the end of year is the best time to be seeking out sponsorship. Although, it can vary from company to company. It depends […]
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My brother Jimmy and I have been busy planning a trade show called the CARS Racing Show. This week we put aside some time to sit down and give our insight about the show on video. Once we had finished, he told me to switch seats and just go with it. I have been known to chase my goals like […]
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I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for that big wow sponsor? The answer to this question varies depending where you are at on your journey of promotion. I am going to break it down, so that you […]
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Jim understands the need for sponsorship as well as being the sponsor. Here he gives advice for what he looked for before offering sponsorship. What He Look For First, Jim looks at personality. It is important how someone represents themselves. His second view point is loyalty. Are you asking for sponsorship just because you need the money, or do you […]
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