What EXACTLY Does A Sponsor Want?

I’ve received a lot of questions about sponsorship lately – especially with our current political situation. I’m talking about that along with answering questions live. Questions/Comments include: I am a…

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It’s Time for Racing NOT Racism

We live in an extraordinary time.  2020 hasn’t been a kind year.  Many of us involved in grassroots racing are used to being pretty much ignored by anyone outside of…

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Coronavirus and Racing Marketing

It’s a rough time right now with event cancellations. But, we still have the internet. If you’ve been waiting for the right time to start promoting your team online, it…

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