How To Avoid Making This Mistake On Social Media
Mistakes Were Made Here Have you ever been scrolling Facebook and see a post with someone asking for something? Whether it be followers, sponsorship, or even a ride to the…
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What Is The Best Time To Seek Out Sponsorship?
Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer…
See MorePursue Smaller Sponsors or a big Wow Sponsor?
I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for…
See MorePromoting Racing in the Age of Cancel Culture
We live in an extraordinary time. 2020 hasn’t been a kind year. Many of us involved in grassroots racing are used to being pretty much ignored by anyone outside of…
See MoreHow to Turn a $10 Product into Thousands in Sponsorship
How possible it is to get thousands of dollars by just promoting a product with a very minimal price? Here are the steps of taking a $10 product and turning…
See MoreInterview with Brian Littleton | Racelogic Chassis Seminars
How does a person who was never been a racer, become successful in racing industry? In this blog, I’m thrilled to introduce Brian Littleon, the man behind Racelogic Chassis. Let’s…
See MoreWhat To Do Now For Your Race Team In The Age Of COVID-19
How does COVID-19 affects us in the racing industry? What I’m most worried about? It’s not racing nor sponsorship, it’s the racetracks. I’m seeing that people are hanging back and…
See MoreCoronavirus and Racing Marketing
There’s a lot going on with coronavirus and it’s affecting all of us. And with the racing industry that we belong to, how does it affects us? In this blog,…
See MoreSponsorship Strategies for Promoters |Southeastern Promoters Workshop 2020
I had the opportunity to speak at the Inaugural Southeastern Promoters Workshop held in Gatlinburg, Tennessee in January 2020. In this segment, I share some sponsorship tips, tricks, and ideas…
See MoreDigital Marketing for Racing Series and Track Promoters | Southeastern Promoters Workshop 2020
I had the opportunity to speak at the Inaugural Southeastern Promoters Workshop held in Gatlinburg, Tennessee in January 2020. In this segment, I share some tips, tricks, and ideas for…
See MoreSponsorship Tips from Racer Matt Shipley
Sponsorship tips from racer Matt Shipley from Shipley Racing. Check out what he has to say. “If you’re not a team that has unlimited funding, (the SMART Racers program) is…
See MoreWinning Races vs Promoting | Takeaways from PRI
A discussion that comes up often is the relevance of winning a bunch of races to get sponsors vs promoting really well. In this video, I share some viewpoints of…
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