how to market a racetrack

Sponsorship Strategies for Promoters

Why sponsorship proposal fails? How can I retain sponsors? These are some of the many questions that everyone wants to know about sponsorship. Let me share with you some tips that could help you understand the right approach when you look for sponsors.  In fact, this is one of the topics I discussed when I had the opportunity to speak […]

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Digital Marketing for Track Promoters

We are here because we are passionate about our sport and about our industry… what a difference we would make if your race has meaning. Kate Dillon I had the opportunity to speak at the Inaugural Southeastern Promoters Workshop held in Gatlinburg, Tennessee in January 2020. In this segment, I share some tips, tricks, and ideas for racing series directors […]

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