motorsports marketing

Advice on Sponsorship with Jim Bernheisel

Jim understands the need for sponsorship as well as being the sponsor. Here he gives advice for what he looked for before offering sponsorship. What He Look For First, Jim looks at personality. It is important how someone represents themselves. His second view point is loyalty. Are you asking for sponsorship just because you need the money, or do you […]

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Driven by Social with Megan Meyer

Instagram has my biggest followers, but Facebook has the better ROI for me. – Megan Meyer I’ve got the chance to have one-on-one interview with the 2019 Top Alcohol Dragster Champion and the Fastest Female Driver, Megan Meyer. This young lady has made smooth strategies on building her brand in the racing industry. Let me share with you some of […]

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How to Turn a $10 Product into Thousands in Sponsorship

How possible it is to get thousands of dollars by just promoting a product with a very minimal price? Here are the steps of taking a $10 product and turning your promotion into thousands of dollars in sponsorship. Daytona 1 Challenge This all started when I talked to Daytona 1 about promoting them and keeping the energy alive in the […]

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What To Do Now For Your Race Team In The Age Of COVID-19

How does COVID-19 affects us in the racing industry? What I’m most worried about? It’s not racing nor sponsorship, it’s the racetracks. I’m seeing that people are hanging back and wondering what’s going to happen rather than taking actions. Here’s a question that you can ask yourself, “when we get to six months or a year from now and you […]

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Coronavirus and Racing Marketing

There’s a lot going on with coronavirus and it’s affecting all of us. And with the racing industry that we belong to, how does it affects us? In this blog, I’ll be sharing my thoughts about this new normal specifically about racing with sponsorship and marketing. At first, I thought this coronavirus would just only happen to those people out […]

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Sponsorship Strategies for Promoters

Why sponsorship proposal fails? How can I retain sponsors? These are some of the many questions that everyone wants to know about sponsorship. Let me share with you some tips that could help you understand the right approach when you look for sponsors.  In fact, this is one of the topics I discussed when I had the opportunity to speak […]

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Digital Marketing for Track Promoters

We are here because we are passionate about our sport and about our industry… what a difference we would make if your race has meaning. Kate Dillon I had the opportunity to speak at the Inaugural Southeastern Promoters Workshop held in Gatlinburg, Tennessee in January 2020. In this segment, I share some tips, tricks, and ideas for racing series directors […]

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Gratitude Leads to Opportunity | How It Can Lead to Sponsorship

What are the things that you are grateful for? Whether it’s personal, career, family, or even by just simply waking up today remember that there are lot of reasons to be thankful for. And I wish everyone never take things for granted even the smallest ones. So here I am writing a blog that would testify how grateful I am […]

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