I was recently asked with all the things going on in social media right now, is it going to affect sponsors, and sponsorship? Will sponsors be fleeing from social media for new platforms? My Viewpoint As A Sponsor I don’t think that there’s going to be an effect. There are a lot of new social media platforms coming out in […]
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It is always good to go into any situation with a plan. Sponsorship is a big deal, and there are some questions you need to ask yourself before contacting your potential sponsor. Why It Matters Sometimes in life we know what we want and just go for it. However, when it is as important as sponsorship, it is always good […]
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I recently noticed a lot of racers using the line “sponsorship is tax deductible” in their proposals. So I wanted to quickly address what that means, and why you shouldn’t use this as a selling point. The Truth This line makes it seem like “hey free money for everyone!”. However, that is not what that means. Sponsorship is tax deductible, […]
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I was previously given the chance to speak with Joe Gibbs from Joe Gibbs racing, and former Head Coach for the Washington Football Team. Of course I got his take on sponsorship. How Did I Get This Opportunity? I ship with FedEx in my main business, which sells race car parts. FedEx sponsors Denny Hamlin. Normally Denny would be out […]
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Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer actually asked at a perfect time, because the end of year is the best time to be seeking out sponsorship. Although, it can vary from company to company. It depends […]
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I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for that big wow sponsor? The answer to this question varies depending where you are at on your journey of promotion. I am going to break it down, so that you […]
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How possible it is to get thousands of dollars by just promoting a product with a very minimal price? Here are the steps of taking a $10 product and turning your promotion into thousands of dollars in sponsorship. Daytona 1 Challenge This all started when I talked to Daytona 1 about promoting them and keeping the energy alive in the […]
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