ESP in Digital Marketing – Why you Need an Email Service Provider
This is part of our “Talk Like a Marketer” Series. Marketers (like any industry) throw around acronyms. This time we’re talking about an ESP—an email service provider, and why you need one.
Hey there, today we’re talking about ESP, and no, it’s not being psychic. What it stands for when we’re talking about websites and Ecommerce is an Email Service Provider.
Now, why do you need an email service provider? The biggest reason is because, if you were to try to send a message, let’s say you’ve got 100 people on your newsletter list and you try to send an email from your personal email and you’re going to copy it 100 people. A lot of the software where people are reading their email are going to see that, and see it as spam.
The best way for you to be able to send out a mass email to a bunch of people is to sign up for an email service provider. That could be, some of them off the top of my head would be Mailchimp, Constant Contact, iContact, AWeber, ConvertKit, Drip, and there are a bunch of them out there with a lots of different price points and different features.
The great thing about having an email service provider is that they all have software that’s built in so that you can actually build some pretty decent looking, or really nice looking emails. They’ve got templates. I mean, I’m not a graphic designer, I am never going to be a graphic designer, I’m kind of terrible at it in my opinion. But I just make do with there’s some great tools out there, and having an email service provider is one of them.
Starting to build your email list is probably one of the most important things that you can do for your Ecommerce store. But for this week, now you know what an ESP is. If you would like this video, check out the other videos in this Talk Like a Marketer series. Please hit that subscribe button, and that way you’ll be notified when I post new videos, which is at least every Wednesday with a few other scattered in between. So thanks so much for watching.