From Sales to Marketer
Sales is a one-to-one relationship. Marketing is a message to many.
Sales and Marketing go hand in hand, but they are very different. In this blog, I’m gonna share with you my thoughts on how I view them and apply them in my profession. Hear it from someone who was once in sales and switched to being a marketer.
From Sales to Being a Marketer
I started in sales. It was my first real job. Not just any sales, but cold call sales where you walk in the door and talk to a stranger. I’ve been kicked out of many doors.
Today, I’m much more of a marketer. And here’s how I see the difference:
Sales is a one-to-one relationship. Marketing is a message to many.
Sales means solving a particular problem for a particular person. Sales is not conning or manipulating. It is about solving problems.
Marketing is a message shared to many.
Bridging Marketing and Sales
One doesn’t necessarily lead to another. The difference is developing the “know, like, and trust factor” with potential customers. Marketing can create a desire, but they may buy from someone else. Once there is a personal connection, it’s more likely that a customer will buy from you.
Why Sales is Harder than Marketing
In my opinion, sales is much harder than marketing. Why? One word – rejection. When we’re marketing, we don’t feel the rejection at a personal level.
When we’re selling and someone tells us no, it feels more personal.
Sales is taking a chance on being rejected.
Did I switch my career because of rejection? Absolutely, not. I made a switch to being a marketer because I know this is where majority of my skills lie. Being a marketer is where I am confident of doing of. Though, with the different businesses that I am handling right now, I still deal of making sales and I’m very much satisfied doing that.
Are you in Sales, Marketing, or both? Leave a comment.
What is your opinion? And which camp are you in? Sales or Marketing? Check out the video to hear more about my opinion. And if you like this, read my other blogs about sales and marketing.
