From Sales to Marketer
Sales and Marketing go hand in hand, but they are very different. In this blog, I’m gonna share with you my thoughts on how I view them and apply them in my profession. Hear it from someone who was once in sales and switched to being a marketer.
From Sales to Being a Marketer
I started in sales. It was my first real job. Not just any sales, but cold call sales where you walk in the door and talk to a stranger. I’ve been kicked out of many doors.
Today, I’m much more of a marketer. And here’s how I see the difference:
Sales means solving a particular problem for a particular person. Sales is not conning or manipulating. It is about solving problems.
Marketing is a message shared to many.
Bridging Marketing and Sales
One doesn’t necessarily lead to another. The difference is developing the “know, like, and trust factor” with potential customers. Marketing can create a desire, but they may buy from someone else. Once there is a personal connection, it’s more likely that a customer will buy from you.
Why Sales is Harder than Marketing
In my opinion, sales is much harder than marketing. Why? One word – rejection. When we’re marketing, we don’t feel the rejection at a personal level.
When we’re selling and someone tells us no, it feels more personal.
Sales is taking a chance on being rejected.
Did I switch my career because of rejection? Absolutely, not. I made a switch to being a marketer because I know this is where majority of my skills lie. Being a marketer is where I am confident of doing of. Though, with the different businesses that I am handling right now, I still deal of making sales and I’m very much satisfied doing that.