Digital Marketing for Track Promoters
We are here because we are passionate about our sport and about our industry… what a difference we would make if your race has meaning.
I had the opportunity to speak at the Inaugural Southeastern Promoters Workshop held in Gatlinburg, Tennessee in January 2020. In this segment, I share some tips, tricks, and ideas for racing series directors and track promoters.
Here’s the main topic of my presentation, the website. Your website is the core of everything that you do. All roads lead back to your website. Therefore, you have to make sure that it’s set and presented properly. Consider the following checklist:
Make sure that your website is mobile friendly
Provide clear directions to your track
Update your track more frequently
The aesthetic is important too but first make sure that the function and the experience of your audience while they are on your website are your priorities.
Moreover, I also shared some ideas that track promoters could use as topic for their content. Here are some of the basic ideas:
- Track History
- Behind the Scene
- Memorial Races