How to Expand Your Marketing “Toolbox”

By Guest Author: Katie Conroy

As a business owner, you’re always trying to come up with new and creative ways to reach out to your customers. These days you probably focus quite a bit on your website and social media pages, but maybe it’s time to reach back into your marketing “toolbox” and pull out a few older methods and techniques that are still useful and that might just freshen up your advertising campaigns.

Oldies but Goodies

Even with all the modern technology, some of the older tools in your marketing toolbox may still serve you well. One idea is to create a set of flyers to hand out to your customers. These can advertise an upcoming promotion or provide a coupon for your customers to use on their next visit or pass on to a friend. You can even have some colorful stickers printed up. Don’t neglect mailings either. Prepare a newsletter to send to your regular customers, or use a postcard that doubles as a coupon.

There are many other ways to put your business’ name, products, and services in front of your customers, too. Consider renting a billboard and putting up an eye-catching sign, or ask your friends, relatives, and neighbors to advertise for you using a series of fanciful yard signs. You can also create and display posters to advertise new products, sales, or special events.

Perfect Slogans

All of these “oldies but goodies” require catchy slogans to help your customers remember who you are and what you do. The perfect slogan is short and memorable, and it can stand alone without needing an explanation. Your slogan must also appeal to the greatest possible number of your customers. If you’re short on ideas for effective phrases, get together a team to brainstorm, and play with ideas.

Effective Promotions

Also, don’t forget the importance of discounts and offers as part of your marketing “toolbox.” Your customers appreciate discounts, and they can bring in new business and keep your current customers coming back. Put products on sale that are actually in demand to make your customers feel like they’re getting a great deal. You can also create a customer rewards program with discounts and prizes for your loyal shoppers in Rutherfordton, NC.

Helpful Tools

As you work on your marketing, be aware of some helpful tools that can give you a boost with your designs. Many of these are available for free online. You can play with various graphic design programs, such as Pablo or Canva, and get your creative juices flowing.

Marketing Changes

Finally, always be aware of the impact your marketing is or isn’t making at any given time. Watch for waning customer interest or sales that begin to slow down, and be ready to move to another marketing strategy before your company loses income. Having a toolbox full of marketing options and a willingness to make changes is essential to keeping your business strong and healthy.

A Full Toolbox

Your marketing toolbox must be filled with techniques old and new so that you can reach your customers in many different ways and give your business a boost. Visit Kate Dillon’s blog for more marketing ideas.

Written by Katie Conroy, writer at