It is always good to go into any situation with a plan. Sponsorship is a big deal, and there are some questions you need to ask yourself before contacting your potential sponsor. Why It Matters Sometimes in life we know what we want and just go for it. However, when it is as important as sponsorship, it is always good […]
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Mistakes Were Made Here Have you ever been scrolling Facebook and see a post with someone asking for something? Whether it be followers, sponsorship, or even a ride to the store? Most would look at that post and say no way, I have nothing to gain from that. After seeing this mistake several times from people with all kinds of […]
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I recently noticed a lot of racers using the line “sponsorship is tax deductible” in their proposals. So I wanted to quickly address what that means, and why you shouldn’t use this as a selling point. The Truth This line makes it seem like “hey free money for everyone!”. However, that is not what that means. Sponsorship is tax deductible, […]
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I was previously given the chance to speak with Joe Gibbs from Joe Gibbs racing, and former Head Coach for the Washington Football Team. Of course I got his take on sponsorship. How Did I Get This Opportunity? I ship with FedEx in my main business, which sells race car parts. FedEx sponsors Denny Hamlin. Normally Denny would be out […]
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For Entrepreneurs For Racers Marketing
Building an audience is such a big part of promotion, otherwise who are we promoting to? For Starters I recently had a conversation with a racer and they mentioned that they were going to use last years proposal. He had mentioned that nothing is different, so he can just change the date. That was a red flag for me, because […]
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Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer actually asked at a perfect time, because the end of year is the best time to be seeking out sponsorship. Although, it can vary from company to company. It depends […]
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I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for that big wow sponsor? The answer to this question varies depending where you are at on your journey of promotion. I am going to break it down, so that you […]
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“What exactly do you do for sponsors? What exactly does a sponsor want? These are questions from two different sides, racers and sponsors, and we are going to dig deep about this topic in this blog. With the questions about sponsorship that I’ve been receiving, I believe, this is the perfect way to address these questions for the reference of […]
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Instagram has my biggest followers, but Facebook has the better ROI for me. – Megan Meyer I’ve got the chance to have one-on-one interview with the 2019 Top Alcohol Dragster Champion and the Fastest Female Driver, Megan Meyer. This young lady has made smooth strategies on building her brand in the racing industry. Let me share with you some of […]
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