Sponsorship Interview with Jim Bernheisel

Sponsorship Advice | Interview with Jim Bernheisel

Jim understands the need for sponsorship as well as being the sponsor. He explained what he looked for before offering sponsorship. First, Jim looks at personality. It is important how someone represents themselves. His second view point is loyalty. Are you asking for sponsorship just because you need the money, or do you genuinely like their company and/or products? Because if you aren’t asking for the right reasons, you may leave for the next best thing. He described how all relationships are a two way street, and sponsorship is no different. It has to benefit both parties, or it wont last long.

“My race car bleeds cash just like yours does”
-Jim Bernheisel

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