CALL TO ACTION

Stop Making This Mistake On Social Media

Mistakes Were Made Here Have you ever been scrolling Facebook and see a post with someone asking for something? Whether it be followers, sponsorship, or even a ride to the store? Most would look at that post and say no way, I have nothing to gain from that. After seeing this mistake several times from people with all kinds of […]

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What Is My Word For 2021?

Why have a word? I wanted to do this video, because using a word of the year helps me plan and define what it is I want for the next 365 days. Back in 2018 I picked content for my theme. While I didn’t keep up as much as I wanted to, I did put out a good bit of […]

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When Is Sponsorship Tax Deductible?

I recently noticed a lot of racers using the line “sponsorship is tax deductible” in their proposals. So I wanted to quickly address what that means, and why you shouldn’t use this as a selling point. The Truth This line makes it seem like “hey free money for everyone!”. However, that is not what that means. Sponsorship is tax deductible, […]

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Sponsorship Insight from Joe Gibbs Of Joe Gibbs Racing

I was previously given the chance to speak with Joe Gibbs from Joe Gibbs racing, and former Head Coach for the Washington Football Team. Of course I got his take on sponsorship. How Did I Get This Opportunity? I ship with FedEx in my main business, which sells race car parts. FedEx sponsors Denny Hamlin. Normally Denny would be out […]

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$100 Camcorder vs the Canon 80D

I recently purchased a cheap camera from Amazon in hopes to use it for an upcoming seminar. I love my Canon 80D, but it stops recording at 29mins and 59secs. These seminars will be much longer, so I did some research on a new camera. After seeing positive reviews and a low price, I went with a non-name brand, $100 […]

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Why Building Your Audience Is So Important

Building an audience is such a big part of promotion, otherwise who are we promoting to? For Starters I recently had a conversation with a racer and they mentioned that they were going to use last years proposal. He had mentioned that nothing is different, so he can just change the date. That was a red flag for me, because […]

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Why Every Day Starts At Zero | My Motivation

I was recently asked, “What motivates you to get out of bed each day, and run multiple businesses?” My Why I live by the mantra “Every Day Starts At Zero”. I was a traveling salesman for five years. Being on the road teaches you many things. One of the most helpful things I learned while I was on the road […]

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What Is The Best Time To Seek Out Sponsorship?

Today I am answering a question I was recently asked by a racer, “what is the best time of the year to seek out sponsorship?”. When To Seek This racer actually asked at a perfect time, because the end of year is the best time to be seeking out sponsorship. Although, it can vary from company to company. It depends […]

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Pursue Smaller Sponsors or a big Wow Sponsor?

I want to answer a question that I’ve seen come up from a racer. And that question is, should I go for a smaller sponsor or should I go for that big wow sponsor? The answer to this question varies depending where you are at on your journey of promotion. I am going to break it down, so that you […]

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Advice on Sponsorship with Jim Bernheisel

Jim understands the need for sponsorship as well as being the sponsor. Here he gives advice for what he looked for before offering sponsorship. What He Look For First, Jim looks at personality. It is important how someone represents themselves. His second view point is loyalty. Are you asking for sponsorship just because you need the money, or do you […]

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What Website Is Best For My Business?

I get a lot of questions about websites, one frequently being…”What website is the best?”. Well, truth is there is no one size fits all website. Whether your website needs to help you sell physical products, digital products, get audience for your blogs, or run a podcast, the best website for you depends on your purpose. Where To Start Once […]

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