Choosing who among your list of options will you sponsor is one of the biggest decisions that a sponsor does. It’s a process that needs careful decisions in order to make the right one. There are things that you have to consider before saying yes to being a sponsor to a racer. In fact, I just said “yes” to becoming […]
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80% of sales are made between the 7th and 12th contact. Wonder how to effectively reach out to your sponsors? I would like to share with you which part of the process will you most likely get a response from them. Ready? Here’s the clue “FIITFU”. Let’s talk about what this is. The acronym FIITFU stands for the Fortune Is […]
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Every racer wants to have sponsors who will be his resource in order to achieve his racing goals, on the other hand, sponsors have a target return on investment in exchange for sponsorships. However not all racers can quickly get their sponsors, some are really having a hard time getting even just a potential one. In this blog, I’m so […]
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I just created this guide to help racers with marketing and to get sponsors. I’d love for you to check it out and let me know what you think. Here’s an overview to show you what’s in the guide. Leave a comment below and let me know what you think. I’m excited to tell you about a new resource guide […]
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Are you a racer searching for the proper way of sending a sponsorship proposal? You probably sent a couple but ended up getting nothing. You may think about what’s lacking in it or realize that there could be something wrong with it. It could be frustrating but it’s okay, it’s part of the process. What’s good is you’re searching for […]
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In this Ask Me Anything, I’m Live to Answer Questions about Racing Marketing and Sponsorship. Here are some time stamps to the questions addressed in this episode: 0:33 I need help. This is my first race car. 7:05 What topics or content should we keep on your race page to keep viewers engaged? What is the suggested amount of times per day/week should […]
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I got a really good question from someone who joined our Winning Motorsports Marketing Facebook Community, and his question was, “what does a company gets out of sponsoring a race team?”. I’m sure this question is what many of you is struggling with. At the same time, this question is also partnered with another question from a racer’s perspective, how […]
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Personal Brand Everyone has his own definition of “personal brand” especially those people who are public figures. They invest a lot in building their personal branding. Some, genuinely show who really they are to the public while others try to filter and show only their good sides to get the support of the majority. However, before we dig dip into […]
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I’m so excited to share how my unboxing of beauty products will be relevant to racing sponsorship. I know it sounds awkward but I’m not misleading you. Let me get straight to the point and share some tips to become an influencer that can be useful for racers in getting sponsors too. Start Doing Tag Manufacturers Build a Big Tent […]
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I have talked to and seen different racers who are challenged in promoting their race team. If you think you’re in this situation, try to evaluate what you have and what you are doing. One basic step to take is to create a checklist of your promotions, sponsorship, your social media, and your website. Among this checklist, I’d like to […]
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Everyone knows that I am a huge fan and proponent of video. I’ve been doing videos for several years already cause I believe video is going to be a good channel to create content, promote, and make money. My idea was also built up when I read the YouTube Secrets book by Sean Cannell and Benji Travis. But there’s a […]
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As a dedicated marketer, I love helping entrepreneurs and racers to utilize and understand how great marketing is to a business and to a race team. With the videos, podcasts, and blogs that I’ve been doing, I have encountered common scenarios that are worth to be shared. I got common answers when I ask people about having a website. One […]
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